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Elements and Performance Criteria

1. Analyse existing product information
   • Source product information from a range of resources
   • Collate and summarise information relevant to the seafood product
   • Analyse and select appropriate communication tools for delivering product information
2. Develop a strategy for communicating seafood information
   • Develop and present the seafood information and communication concept to senior personnel for feedback
   • Develop seafood information communication tools based on approved concept
3. Deliver a range of seafood product information
   • Convey sustainability credentials, including certification of the species, fishery or farming procedures
   • Communicate provenance of the product and fishing and/or farming methods
   • Describe handling, storage, preparation and recommended cooking techniques for the product
   • Explain health benefits and nutritional information of the product
   • Explain product comparisons against other products
   • Ensure seafood product information is effectively presented and complies with food legislative requirements, and forward to senior personnel
4. Seek feedback and implement improvements
   • Seek feedback on the quality of information through a range of evaluation methods
   • Collate, summarise and present feedback data and recommendations to senior personnel in the required format
   • Implement improvements based on approval from senior personnel